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Steven J Garcia Perez founded
Global Brands (formerly GBL International Ltd) in 1997, with just 4 members of staff. The company started life distributing drinks, until 1999 when Steve looked at the market and believed GBL could do better. VK Vodka Kick, a range of premixed fruity vodka drinks was launched. Today VK Vodka Kick comes in a selection of delicious flavours and is the fastest growing range of RTD’s (Ready To Drinks) in the country. Global Brands now sell over 3.5 million bottles of VK each week in the UK, as well as exporting to over 30 countries worldwide. The phenomenal success of VK has seen Global Brands turnover rise from a mere £226,000 in 1999 to a staggering £70million in 2003. This success has led to the company receiving many accolades, including being named one of the Royal Bank of Scotland’s Top 10 Fastest Growing Companies of 2002. Steve himself was named Entrepreneur of the Year at the CBI Growing Business Awards, as well as winning the Northern title in the annual ‘Entrepreneur of the Year’ awards. Global Brands success has also been recognised locally and as a result received the Derbyshire Business Award 2002. Global Brands was ranked an incredible 3rd in the recent 'Sunday Times Fast Track 100' (December 7th 2003), with a massive growth of 196.34%. The company has recently undergone significant expansion at its Head Office in Chesterfield. Increasing both the warehousing and office space, to accommodate its staff, which now numbers more than 100. As managing director, Steve Perez has built Global Brands into one of the few independent international drinks companies operating today.
Since the initial introduction of VK Vodka Kick, 4 years ago,
Global Brands has invested heavily in New Product Development and now boasts a successful portfolio of brands.
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